Mattia Farrace and Matteo D'Arienzo are on the Sapienza team that placed first at the 31^st edition of the Italian Marketing Society Award. The two students are enrolled in the Advanced Marketing Programme held by Alberto Mattiacci at the Department of Communication and Social Research.

Five-hundred Italian university teams participated in the competition. This year’s edition addressed the Frecciarossa high-speed train.

The Marketing Award was launched in 1988 by Philip Morris, based on an idea by Carlo Alberto Pratesi, as an initiative to allow university students to test their skills in real company situations.