In order to provide training that enhances the ample space devoted to the methodological and empirical research dimensions, the Ph.D. solicits and supports the development in the students of the body of knowledge indispensable to face the new challenges of knowledge communication and research, soliciting also the propensity to publish and engage in scientific and research contexts, including international ones. In detail, the specific lines of research are as follows. COMMUNICATION SCIENCES - Audience, television and media studies; - Communication, politics, citizenship and participation; - Youth cultures, socialization, cultural consumption; - Urban cultures, public art, museums, experiences of place; - Cultural diversity, identity, migration; - Journalism and information ecosystems; - Languages, Narratives, Imaginaries and Transmedia; - Media and Gender Studies; - Network society: platforms, social media, production and consumption processes; - Public History, communication of history, cultural industries and institutions. SOCIAL SCIENCE METHODOLOGY - Historiographical thematizations of the discipline (Micro-macro relationship; The construction of survey instruments standardized); - Analytical Sociology and Theory of Action (Experimental and quasisperimental designs; Nonstandard, qualitative and hermeneutics); - Networks and Social Structure (Social explanation, prediction and simulation; Focused interviews and focus groups); - Social constructionism (Quality and quantity; Quantitative, qualitative and mixed methods); - Social representations (Validity and reliability; Techniques and models for quantitative research designs: principal components, multiple correspondences, cluster analysis, logistic regression, path analysis, etc.); - Cognitive and mind processes (Generalization of results, representativeness, sampling; Data processing/synthesis (from indicators to indices; Social Network analysis; Agent-based simulation). MARKETING - Marketing and management for business management; - Consumer and consumption. Research involving all activities associated with the choice, purchase, use and post-purchase of goods and services by the consumer. Consumer behavior consists of how consumer emotions, attitudes, and preferences influence consumer purchasing behavior. Special attention is paid to customer experience and customer journey in relation to IoT; - Brand and brand management; - Innovation and digitization in business models and business management; - Internal marketing and human capital in the management of organizations; - Technology and IoT in different sectoral application fields; - Services and service ecosystems; - Business and entrepreneurship.