The Ph.D. Course saves the heritage of the "Communication, Research, Innovation" Course, ensuring a wider representation of the scientific and cultural domains present in the Department of Communication and Social Research and adding to the two pre-existing curricula a third, specifically devoted to Marketing. The PhD is so divided into three curricula: "Communication Sciences", "Methodology of Social Science" and "Marketing". On the one hand, the structure pursues the objective of enhancing the synergic evolution of the tools that communication and methodological studies in the strict sense use in the field of their advanced research (mass media, ICT, social forecasting, simulation of macro processes, data mining). On the other hand, the objective is to form a solid theoretical basis of business management and marketing, in the conviction that contemporary society and economy are increasingly pervasive by the relationship models between demand and high-intensity Communication And that the Italian, public and private productive world, whether profit-oriented or not, increasingly needs to assimilate customer / user-oriented culture and competition. The above will go hand in hand with the development of students of that corpus of knowledge essential to face the challenge of communicating knowledge and research brought by bibliometry and international comparison of ideas, including through the stimulation of students to publish and confront with foreign homologues in contexts Scientific and didactic. It is also worth pointing out that the PhD aims to cultivate the commonality of interests and activities that have characterized the PhDs of the Department of Communication and Social Research within the Ph.D. School "Mediatrends". It follows the will to maintain a series of educational and scientific-cultural initiatives. The rich wealth of knowledge and research shared also finds expression in journals that cover former PhD students in "Methodology of Social Sciences" and "Communication Sciences", joining the long tradition of "Sociology and Social Research" to the function A gym for young researchers in the formation of "Comunicazionepuntodoc". In this overall framework, they find the specific themes of the three curricula appropriately positioned. CURRICULUM: COMMUNICATION SCIENCE This curriculum’s aims includes several scientific objectives, which are shown below. Deepen the study and research in a sector of overwhelming overall growth, declinable according to a large amount of written, audiovisual, exhibited and live materials consumed and used by increasingly diverse and competent publics. Understand the diffusion of cultural productions in the privileged environment of the metropolis, in its dual characterization of the show arena and public opinion, able to alternate moments of consumption and production of culture to the diffusion of collective imagination and to draw scenarios of innovation in the so-called Dimensional dimension. Analyze the new forms of diffusion of the cultural product into an increasingly porous social fabric in which modern identities tend to crumble in the face of the improvisation of cultures typical of the time of cultural differentiation, the time of tribes. Acquire specific analysis tools on all phenomena of cultural production. The analysis of public and cultural consumption, the theoretical recognition of the industrial and post-industrial implications of cultural products, the interpretation of written, audiovisual and performative texts and the productive changes induced by the new and widespread diffusion of electronic and telematic media constitute Privileged locations of the proposed content in terms of scientific content. Investigate the nature of the social and cultural emergencies that take shape from the wide and very broad bandwidth and mobile telematic communications platforms in order to rebuild the role of these tools both to fulfill institutionalized functions and to interpret innovative communication needs. Facing a unitary and comparative approach to how different branches of social sciences have put in place as strategies for understanding a changing reality, such as the analysis of cultural products as a mirror of processes that invest society as a whole . Get involved in the analysis of large body texts, through the most advanced analytical techniques that also use tools for processing and organizing information. Use analytical techniques of exquisitely qualitative media products. The analysis of the content of media narratives as a means of acting as a detective and indicator of the realities and contradictions of Italian society. Studies on media consumption, including through ethnographic methodologies, to investigate the dual importance of consumer practices: in the construction and definition of identities and roles, in the personalization of media use and in the sense attribution to communicative texts. Form the analysis of thought and political communication. The analysis of political language can only be conducted with a careful reconnaissance not only of the meanings of the word, but of the way in which those meanings arrive at the recipient, or taking into account the processes of attributing meaning. The philosophy of law and politics can clarify how different authors, or even in the writings or speeches of the same author, have the same term assuming different connotations; no less interesting is to evaluate how such meaning is perceived in the public, Particularly the psychosocial processes experienced in mass society. CURRICULUM: MARKETING This curriculum’s aims includes several scientific objectives, which are shown below. Deepen the study of the theoretical matrices underlying the main social research techniques and quantitative data analysis techniques, both as a research technique in itself and as a basis for dealing with more qualitative media techniques for analyzing media products, The main socio-economic phenomena (consumption in the first place) and the behaviors of socio-economic actors (businesses, consumers, non-profit organizations, etc.); Provide an adequate knowledge of the role of the brand in postmodern exchange systems, highlighting the key centrality of communication-based values and defining appropriate research and experimentation methods, in line with best international practices. Deepen the knowledge, theoretical and practical, of logic and marketing communication techniques, aimed at the realization of value-for-sale and distributive sales promotion projects in both consumer and business markets. Explore the concept of value as a meeting point between supply and demand, deepening its rational, emotional and experiential components in the light of the postmodern dynamics of contemporary markets. Explore the multifaceted challenge of sustainability, integrating economy, society, the environment and culture into a new, long-term competitive framework that requires a profound renewal of the theoretical and management schemes for businesses and any other form of productive organization. Develop adequate skills and competencies in analyzing consumer phenomena, demographic trends, socioeconomic and technological trends that are at its core and in particular in global metropolitan contexts express social and consumer innovation. CURRICULUM: METHODOLOGY OF SOCIAL SCIENCES The PhD in "Methodology of Social Sciences" since its inception has been characterized in an absolutely specific way for the purpose of directing the students to a strictly methodological course, though firmly attached to precise theoretical frameworks and related fields Sociological knowledge applications as well as social issues of urgent importance for the country. From this point of view, it has formed, in the panorama of the higher sociology studies of the Italian university system, one of the very few specialized structures, which is now placed in the curriculum in "Methodology of social sciences". The aim of refining the cadres in the field of social theory and sociological methodology is fully recovered in the homonymous curriculum and pursued, at multiple levels of analysis, with reference to: 1. Problems of epistemological order inherent in social sciences; 2. Debates related to the social sciences method, understood as the procedures of the procedure; 3. Training in the use of advanced procedures and techniques for the detection, processing, processing and analysis of data, qualitative and quantitative; 4. Reflection on and design of new research tools; 5. Developing experimental or quasisperimental drawings aimed at refining existing ones or clarifying delicate aspects regarding their use in current research; 6. Experimentation with new fields of research and ethical analysis (such as evaluation methodologies, social policies, research-intervention); 7. Research on emergent social phenomena and related generative mechanisms.