COMMUNICATION, SOCIAL RESEARCH AND MARKETING

ID : 
29102
Course type : 
Dottorato
Accademic year : 
2020/2021
Sapienza scholarships : 
12
Third party scholarships : 
9
Industrial doctorate positions : 
0
Positions w/o scholarship : 
0
Educational goals

The PhD is divided into three curricula: "Communication Sciences", "Methodology of Social Science" and "Marketing". It pursues the objective of enhancing the synergistic evolution of the tools that communication, marketing and methodological studies use in the field of their advanced research. This goal is achieved, in line with the specificities of each curriculum, focusing on the themes of the analysis of cultural production and consumption; the impact of network and social communication in the dynamics of social relations; the techniques of content analysis, including of large textual corpora; the role of the brand in post-modern exchange systems; the concept of value as a meeting point between supply and demand; the debates on the method of social sciences; the training in the use of procedures and advanced techniques of detection, processing and analysis of qualitative and quantitative data; the research on emerging social phenomena and their generative mechanisms. The Doctorate also supports the development in students of the skills that are essential to address the new challenges of communication of knowledge and research, also encouraging the propensity to publish and compare in scientific and research contexts, including international ones. In this overall framework, they find the specific fields of research of the three curricula appropriately positioned. COMMUNICATION SCIENCES - Audience, television and media studies; - Political communication, citizenship and participation; - Youth cultures, socialization, cultural consumption; - Urban cultures, public art, museums, sense of place; - Cultural diversity, identity, migrations; - Journalism and information ecosystems; - Languages, narratives, imagery and transmedia; - Media and Gender Studies; - Network society: platforms, social media, production and consumption processes; - Public History, communication of history, cultural industries and institutions. METHODOLOGY OF SOCIAL SCIENCES - Historiographic themes of the discipline (Micro-macro relationship; The construction of standardised detection tools; Social policies and social impact assessment); - Analytical Sociology and Theory of Action (Experimental and quasi-experimental drawings; Non-standard, qualitative and hermeneutical information detection tools; Training policies); - Networks and social structure (Explanation, forecasting and social simulation; Focused interviews and focus groups; Migration flows and social inclusion); - Social constructionism (Quality and quantity; Quantitative, qualitative and mixed methods; Environmental, sustainability, energy, local development policies); - Social representations (Validity and reliability; Techniques and models for quantitative research designs: main components, multiple correspondences, cluster analysis, logistic regression, path analysis, etc.; Social impact of science and technology); - Cognitive and mind processes (Generalisation of results, representativeness, sampling; Treatment/summary of data (from indicators to indices; Social Network analysis; Simulation to agents; Social, political, electoral and political communication processes). MARKETING - Management; - Consumer behaviour; - Marketing communication; - Branding; - Innovation; - Business.

Exam - written

Giorno: 20/10/2020 Ora: da definire Aula: da definire in seguito Indirizzo: da definire in seguito

Exam - Oral

Giorno: 10/11/2020 Ora: da definire Aula: da definire in seguito Indirizzo: da definire in seguito

Curriculum

a) MARKETING
b) METODOLOGIE DELLE SCIENZE SOCIALI
c) SCIENZE DELLA COMUNICAZIONE

Department
Dipartimento di comunicazione e ricerca sociale
Coordinator

ANTONIO FASANELLA (antonio.fasanella@uniroma1.it)

School
Scuola di dottorato Mediatrends. Storia, politica e società

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